New scheme gets cyber security up to the mark

22. September 2021

A new seal (D-mærket) tells consumers whether a company takes data security seriously. The new D-seal comes around many corners with requirements for, among other things, management anchoring, algorithms, and data ethics. The seal applies for both large and small companies.

Danish consumers are used to seals showing whether the food product is organic, whether the manufacturer meets animal welfare requirements, or whether an electronic gadget is EU approved.

On 22 September, Danes will have another seal to deal with, namely the D-seal. The new seal can be used by all kinds of companies that meet certain data security and protection requirements. Behind the seal is the Danish Industry Foundation together with the Danish Chamber of Commerce, the Consumer Council THINK, and SMVDanmark.

“The seal allows Danish companies to send a clear signal that they prioritize data security, data protection and data ethics. This creates value for both companies and consumers,” says Mikael Jensen, Director of the D-seal.

The first of its kind

It is vital that we as citizens and consumers have confidence in the digital services which we use every day. Today, it can be quite difficult to know whether a company has good IT security and handles our data in a responsible and ethical way or not. This is what the D-seal needs to change, because digital trust is a driver of innovation, continuous growth, and competitiveness for companies in Denmark and Europe.

“The Danish seal is the first of its kind and is designed to embrace both small and large companies,” says Mikael Jensen. “It will cover everything from consulting companies to software and service companies to analogue products sold on a digital platform. We have tried to adapt the requirements to suit both very small and large companies.”

The size of the company determines the requirements, but the requirements are within eight criteria, which cover different parts of the business such as management and board of directors, subcontractors and employees.

Plays a B2B role as well

50 companies have already tested registration for the sealing scheme.  If companies meet the requirements, they can move forward and be given supervision in order to obtain the seal. At the time of writing, several companies are moving on to the supervisory round.

Although the seal is primarily intended to help consumers make safe choices, one of the great advantages for companies that sign up for the scheme is that the D-seal does the work for you, so to speak, when you want to impose high safety requirements on your suppliers, explains Mikael Jensen.

“The requirements you have to your subcontractors may quickly become very complex. Today, you have to make demands on the subcontractors and check if they are telling the truth, but here the D-seal will make a difference because you know that data security is already covered.”

Spread the seal

There is a European cybersecurity seal today, Cybersecurity Made in Europe, which has sealed 55 European IT security companies’ products, but not entire organizations. Therefore, Mikael Jensen believes that it would make perfect sense to raise the D-seal to European level, which he and the entire organization behind the seal are working on together with the EUROPEAN Commission and other stakeholders.

But right now it is about spreading awareness in Denmark and gaining experience in collaborating with companies and consumers. “Denmark is one of the most digitized countries in the world, and therefore we must also be at the forefront when it comes to IT security. Today, we are not at the forefront,” says Mikael Jensen. “Digital security is essential for consumers and citizens to maintain confidence in digitalization, and the D-seal is a tool to drive that agenda.”

Find more info about the D-seal here: